Logo Design
The primary logo features a stylized heart that cleverly integrates the letters E and A, symbolizing Eevie Aspen’s core values of warmth, appreciation, and connection with her community. The heart element also subtly reflects her femininity while maintaining a strong and elegant presence, hinting at her more intimate, adult content. This thoughtful design aims to evoke both comfort and strength, creating an inviting and emotionally resonant visual identity.
Accompanying the heart icon is Eevie’s name in Montserrat (400 Regular), a clean, modern typeface that ensures readability while exuding professionalism. Positioned next to the icon, the text reinforces the brand’s approachable yet sophisticated image.
Logo Flavours
The heart icon, which integrates the letters E and A, can be used independently as a stand-alone glyph, offering flexibility in various branding applications. Several variants have been created, incorporating different color options to suit diverse contexts while maintaining the core identity of Eevie Aspen’s brand.
Colour Variants
To ensure the logo remains adaptable across different backgrounds and media, several color variants have been created. These include a lilac version for a softer look and a gradient variant that adds depth and visual interest, while maintaining the overall warmth and elegance of the brand.
Typography
The typography choices for Eevie Aspen’s brand were made with a focus on readability, warmth, and personality. For the primary logo, Montserrat (400 Regular) was selected for its clean, modern lines and strong legibility. This typeface balances elegance and approachability, reflecting Eevie’s professional yet friendly presence, perfect for her engaging relationship with her community.
For the website, Barlow (400 Regular and 700 Bold) was chosen to complement the logo, offering both versatility and an edgy personality. The Regular weight ensures that body text remains legible and welcoming, while the Bold weight adds strength and emphasis to headings and important elements. What truly sets Barlow apart, however, is its slightly condensed, rounded style that brings warmth, while its sharper, more modern design subtly taps into the gaming culture that is central to Eevie’s content. This blend of coziness and edge enhances her identity as a content creator in both the gaming and streaming communities.
Logo Typography
Jumping jovial zebras vex quick dwarves.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) _ + - = [ ] { } | ; : ' , . < > / ? ` ~
Montserrat (400 Regular)
Web Typography
The five boxing wizards jump quickly.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) _ + - = [ ] { } | ; : ' , . < > / ? ` ~
Barlow (400 Regular)
Pack my box with five dozen liquor jugs.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) _ + - = [ ] { } | ; : ' , . < > / ? ` ~
Barlow (700 Bold)
Colour Palette
The chosen colour palette for Eevie Aspen’s brand is designed to evoke warmth, approachability, and a touch of boldness, creating an inviting yet edgy atmosphere. The Primary colour is a rich, warm shade of purple, central to the brand’s identity, symbolizing Eevie’s creative energy and connection to her audience. It embodies a sense of elegance while staying grounded in vibrancy.
The Secondary colour deepens the palette with a strong, moody hue, reinforcing the brand’s sense of strength and passion. It complements the Tertiary colour, a lighter pink that adds balance and a soft, inviting touch—perfect for reflecting the warmth and inclusivity of the community Eevie fosters.
To bring freshness and lightness to the design, the Accent colour contrasts beautifully against the deeper tones, offering a calm and soothing presence. Together, these colours create a welcoming atmosphere without sacrificing personality or depth.
The Primary Text colour ensures readability and sharp contrast against the Background, a dark shade with subtle blue undertones that enhances the modern, cozy feel of the website. The Link colours offer a soft yet distinct contrast, adding playfulness and functionality to the design, while maintaining a cohesive and polished aesthetic.
Primary Colour
HEX:
#A24A85
RGB:
162, 74, 133
CMYK:
0%, 54%, 18%, 36%
Pantone:
682 C
Secondary
HEX:
#7B1745
RGB:
123, 23, 69
CMYK:
0%, 81%, 44%, 52%
Pantone:
216 C
Tertiary
HEX:
#D57B9F
RGB:
213, 123, 159
CMYK:
0%, 42%, 25%, 16%
Pantone:
7431 C
Accent
HEX:
#91CFC2
RGB:
145, 207, 194
CMYK:
30%, 0%, 6%, 19%
Pantone:
337 C
Background Colour
HEX:
#12141A
RGB:
18, 20, 26
CMYK:
31%, 23%, 0%, 90%
Pantone:
Black 6 C
Primary Text
HEX:
#FFFFFF
RGB:
255, 255, 255
CMYK:
0%, 0%, 0%, 0%
Pantone:
Bright White C
Secondary Text
HEX:
#B4AAAA
RGB:
180, 170, 170
CMYK:
0%, 6%, 6%, 29%
Pantone:
Warm Gray 4 C
Black
HEX:
#000000
RGB:
0, 0, 0
CMYK:
0%, 0%, 0%, 100%
Pantone:
Black 6 C
White
HEX:
#FFFFFF
RGB:
255, 255, 255
CMYK:
0%, 0%, 0%, 0%
Pantone:
Bright White C
The combination of thoughtful typography, a vibrant yet cozy colour palette, and a flexible logo design all work together to create a strong and unified brand for Eevie Aspen. This visual identity reflects her personality as a content creator—approachable, creative, and confident—while resonating with the warmth of her community and the dynamic nature of her streaming and social media presence. As the brand continues to evolve, these elements will provide a solid foundation to engage and connect with her audience, bringing Eevie’s unique energy to life in every interaction.